K94 Production

K94 Guides

Long-form guides built from K94 Production's work shooting Chicagoland real estate. Each guide threads together the 25+ blog posts on a topic into one comprehensive resource you can read end-to-end.

Photography

The Complete Real Estate Photography Guide for Chicago

Everything Chicagoland agents and sellers need to know — from HDR to drone, from cost to scheduling

Master guide covering HDR fundamentals, package selection, neighborhood considerations, twilight and drone use cases, MLS rules, and the seven hiring signals that separate pros from amateurs. Links to 30+ supporting articles.

· HDR fundamentals· Package selection· Drone & twilight· Hiring framework· MLS compliance

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Agent Content

The Complete Realtor Content Marketing Playbook

How Chicago real estate agents build a personal brand that compounds — Reels, Instagram, TikTok, and the systems behind them

Master guide to personal branding for Chicago realtors in 2026. Niche definition, content pillars, batch filming workflows, hooks that work, on-camera fundamentals, follow-up systems, and the 12-month compounding timeline.

· Niche + positioning· Reels strategy· 20 hook formulas· On-camera tactics· Local SEO for agents

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